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    Your AI Watch Broker for Owners & Dealers

    Manage inventory, list across every marketplace, find buyers through your network, and close deals. Powered by SWOPi, 24/7.

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    Watch Database
    0
    Marketplaces
    24/7
    AI Broker
    Integrated witheBayChrono24FacebookShopify
    Rolex Submariner 126610LN$12,450+3.2%
    AP Royal Oak 15500ST$32,800-1.1%
    Patek Nautilus 5711/1A$128,000+5.7%
    Omega Speedmaster 3861$6,200+0.8%
    Cartier Santos WSSA0029$7,800-2.4%
    Tudor Black Bay 79230N$3,400+1.5%
    Richard Mille RM 35-02$185,000+4.1%
    Vacheron Overseas 4500V$24,500-0.6%
    Rolex Submariner 126610LN$12,450+3.2%
    AP Royal Oak 15500ST$32,800-1.1%
    Patek Nautilus 5711/1A$128,000+5.7%
    Omega Speedmaster 3861$6,200+0.8%
    Cartier Santos WSSA0029$7,800-2.4%
    Tudor Black Bay 79230N$3,400+1.5%
    Richard Mille RM 35-02$185,000+4.1%
    Vacheron Overseas 4500V$24,500-0.6%
    SWOP DashboardSWOP DashboardSWOP DashboardSWOP DashboardSWOP DashboardSWOP DashboardSWOP Dashboard
    Why Switch

    Stop the Manual Brokerage Chaos

    Every hour spent on spreadsheets and copy-pasting listings is an hour you could spend closing deals.

    Traditional Way

    Manual processes that hold you back

    Hours of Manual Work
    Posting, updating, and monitoring across platforms one by one
    Inconsistent Pricing
    No data, no market context — leaving money on the table
    Platform Silos
    No unified view or cross-platform optimization
    Wasted Negotiation Time
    Lengthy back-and-forths with uncertain outcomes
    Inventory Sitting Idle
    Low visibility and poor targeting keep assets unsold
    Limited Scaling
    Growth constrained by manual processes

    The SWOP Way

    AI-powered automation, always on

    Fully Autonomous Operation
    SWOPi manages listings, pricing, and optimization 24/7
    AI Smart Pricing
    Real-time market analysis and competitive positioning
    Unified Marketplace Hub
    Single dashboard controlling all assets and platforms
    Agentic AI Negotiations
    Handles offers, counteroffers, and buyer conversations automatically
    Hybrid Bartering Engine
    Matches idle assets with trade partners to unlock liquidity
    Infinite Scalability
    Grow to thousands of listings without additional effort
    Average
    Results
    +15%
    Revenue
    94%
    Time Saved
    24/7
    Operation
    Why SWOP

    Five Things No Other Watch Platform Does

    SWOP handles everything from finding buyers to closing deals, all in one place.

    01

    The Grid

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    Find any watch through trust, not search. Discover the shortest path to any dealer or collector through your mutual connections — and request an introduction in one click.

    SWOPi maps up to six degrees of separation — you arrive through someone they already trust.

    The Grid
    02

    Autonomous Cross-Listing in a few Seconds

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    List once on SWOP. SWOPi publishes to eBay, Chrono24, Facebook Marketplace, and your Shopify store simultaneously, pricing and inventory synced across all of them.

    Sell on one platform — SWOP pulls it from the rest. No duplicates, no overselling.

    Autonomous Cross-Listing in a few Seconds
    03

    AI Broker Negotiation, Running 24/7

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    SWOPi responds to offers, submits counteroffers, and advises you when to hold or accept — while you sleep, across every synced marketplace and your Business WhatsApp too.

    Trained on 100,000+ watches. Closes deals while you sleep.

    AI Broker Negotiation, Running 24/7
    04

    Liquidity Intelligence Score

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    Every watch in the database scored 0–100 on market heat, rarity, average sale time, and global demand. Know how fast it will sell before you buy or list it.

    Score 85+ sells in days. Below 40, you're holding. Know before you commit.

    Liquidity Intelligence Score
    05

    Trade & Barter Engine

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    Trade watches directly with other dealers and collectors — no cash required. Move inventory, upgrade pieces, and close deals with people already in your network instead of waiting for a buyer.

    SWOPi models both sides, flags unfair deals, and negotiates for you. All escrowed.

    Trade & Barter Engine
    Core Features

    Everything You Need to Sell or Trade Smarter

    Manage your inventory, list across marketplaces, find buyers, close deals, and let SWOPi handle the rest while you sleep.

    The Grid

    Your trading network, visualized.

    YouInterested?
    Rolex
    3 steps from a Rolex
    Message

    Liquidity Scores

    Know what sells and what to hold.

    78/100
    SWOPi says: Sell now
    Avg Sale
    ~12 days
    Rarity
    Uncommon
    Trend
    +4.2%

    List Once, Sell Everywhere

    All your marketplaces in one place.

    eBay
    eBay
    12 active listings
    Synced
    Chrono24
    Chrono24
    8 active listings
    Synced
    Shopify
    Shopify
    12 products synced
    Synced
    Facebook
    Facebook
    Connecting...
    Pending
    3 of 4 connectedSynced 2m ago

    AI Watch Search

    Find your dream watch.

    Find me a Hulk under $15k...
    Submariner 116610LV
    Submariner 116610LV
    Ref. 116610LV
    $14,200
    93
    Datejust 126334
    Datejust 126334
    Ref. 126334
    $12,800
    71
    Oyster Perpetual 124300
    Oyster Perpetual 124300
    Ref. 124300
    $9,600
    64
    12 results from eBay & Chrono24

    Deals & Trades

    Cash, watches, or both.

    Trade Proposal
    Submariner
    Submariner
    $12,400
    Royal Oak
    Royal Oak
    $18,200
    + $5,800 cash
    Fair deal · SWOPi approved

    SWOPi AI Broker

    Prices, negotiates, and closes deals 24/7.

    NotificationsToday
    PriceValued Submariner at $12,4502m
    OfferCounter-offered $11,200 → $11,8008m
    ListListed Seamaster on eBay + Chrono2414m
    Works on WhatsApp
    Ask about your network or set up a business line that auto-responds to customers 24/7.
    How It Works

    Get Started in 3 Steps

    From setup to your first deal, SWOP gets you trading in minutes.

    01

    Add Your Watches

    Import your collection via CSV, photos, or add manually. SWOPi auto-values everything.

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    3 of 5
    02

    Connect Marketplaces

    Link eBay, Chrono24, Shopify, and more. Everything syncs from one dashboard.

    eBay
    eBayConnected
    Chrono24
    Chrono24Connected
    Shopify
    ShopifyConnect
    03

    Let SWOPi Work

    SWOPi prices, negotiates, and closes deals 24/7, tuned to your strategy.

    Mark, 3 connections away, just listed a Submariner. Connect?

    10:42 AM ✓✓
    PriceValued at $12,450
    OfferCounter: $11.2k → $11.8k
    SoldSubmariner closed at $12,100
    Pricing

    Simple, Transparent Pricing

    Choose the plan that fits your business size and growth goals.

    MonthlyYearly Save 20%

    Starter

    Start trading for free on the SWOP marketplace

    Free
    • Unlimited listings on SWOP Only
    • Limited Features
    • Barter/Trade negotiation tools
    • Basic analytics & Portfolio Access
    • Basic AI brokerage management
    • 6% Commission on Sale
    • Secure Escrow Payment

    Lite

    List across multiple marketplaces with full analytics

    $25/mo
    Billed monthly
    • Everything in Starter plan +
    • Multi‑market syndication & AI listing optimization
    • Liquidity Analyzer & market signals
    • Advanced analytics & metrics
    • AI Broker automation for faster response 24/7
    • 0% Commission on Barter/Trade Deals
    • 6% Commission on Sale
    • Secure Escrow Payments
    Most Popular

    Pro

    For dealers and businesses managing inventory at scale — lower commission

    $79/mo
    Billed monthly
    • Everything In Lite
    • Mass Upload, bulk edits & cross-platform sync
    • Verified dealer Account
    • Advanced AI automation
    • 100,000+ Watch Database, API Access coming soon
    • 5% Commission on Sale. Escrow.com fees apply
    • Optimized listing & pricing rules to increase sell-through

    Enterprise

    Custom setup, white-label options, and dedicated support

    Custom
    • Unlimited listings
    • Custom integrations
    • Dedicated account manager
    • 24/7 support
    • Custom analytics dashboard
    • WhatsApp Custom Agent Negotiator
    • White-label options

    Ready to Collect, Manage, Sell & BuySmarter?

    Portfolio management, marketplace syndication, demand intelligence, and your own AI broker. All in one place, starting free.