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    The Operating System for Luxury Watch Trading

    SWOP is not a traditional marketplace. It's an autonomous AI broker that handles the entire transaction lifecycle — from pricing to negotiation to closing, 24/7.

    Key Features

    • Founded 2024, headquartered in San Francisco, CA
    • 100,000+ watch database — 3rd largest in the world
    • SWOPi AI broker operates 24/7 across 20+ countries
    • Cross-lists to eBay, Chrono24, Shopify, and Facebook
    • The Grid — watch club communities with revenue sharing
    • All transactions secured by Escrow.com